Coverart for item
The Resource 60-minute brand strategist : the essential brand book for marketing professionals, Idris Mootee

60-minute brand strategist : the essential brand book for marketing professionals, Idris Mootee

Label
60-minute brand strategist : the essential brand book for marketing professionals
Title
60-minute brand strategist
Title remainder
the essential brand book for marketing professionals
Statement of responsibility
Idris Mootee
Title variation
Sixty-minute brand strategist
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Mootee, Idris
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.M676 2013
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Branding (Marketing)
  • Sales promotion
  • Product management
Label
60-minute brand strategist : the essential brand book for marketing professionals, Idris Mootee
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- Brand leadership -- Luxury brand marketing -- Strategic brand process -- Strategic brand assessment -- Strategic brand audit -- Glossary -- About the author
Dimensions
24 cm
Extent
x, 246 pages
Isbn
9781118625163
Isbn Type
(cloth)
Lccn
2013005318
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
  • ocn821021004
  • (OCoLC)821021004
Label
60-minute brand strategist : the essential brand book for marketing professionals, Idris Mootee
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- Brand leadership -- Luxury brand marketing -- Strategic brand process -- Strategic brand assessment -- Strategic brand audit -- Glossary -- About the author
Dimensions
24 cm
Extent
x, 246 pages
Isbn
9781118625163
Isbn Type
(cloth)
Lccn
2013005318
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
  • ocn821021004
  • (OCoLC)821021004

Library Locations

Processing Feedback ...