Coverart for item
The Resource Brand Bible : the complete guide to building, designing, and sustaining brands, edited by Debbie Millman ; Rodrigo Corral Design

Brand Bible : the complete guide to building, designing, and sustaining brands, edited by Debbie Millman ; Rodrigo Corral Design

Label
Brand Bible : the complete guide to building, designing, and sustaining brands
Title
Brand Bible
Title remainder
the complete guide to building, designing, and sustaining brands
Statement of responsibility
edited by Debbie Millman ; Rodrigo Corral Design
Title variation
Complete guide to building, designing, and sustaining brands
Creator
Subject
Language
eng
Summary
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more
Cataloging source
DLC
http://library.link/vocab/creatorName
Millman, Debbie
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.M548 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
Label
Brand Bible : the complete guide to building, designing, and sustaining brands, edited by Debbie Millman ; Rodrigo Corral Design
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
25 cm.
Extent
312 p.
Isbn
9781592537266
Lccn
2011040806
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill.
System control number
  • ocn701015247
  • (OCoLC)701015247
Label
Brand Bible : the complete guide to building, designing, and sustaining brands, edited by Debbie Millman ; Rodrigo Corral Design
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
25 cm.
Extent
312 p.
Isbn
9781592537266
Lccn
2011040806
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill.
System control number
  • ocn701015247
  • (OCoLC)701015247

Library Locations

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