Coverart for item
The Resource Brand is a four letter word : positioning and the real art of marketing, Austin McGhie

Brand is a four letter word : positioning and the real art of marketing, Austin McGhie

Label
Brand is a four letter word : positioning and the real art of marketing
Title
Brand is a four letter word
Title remainder
positioning and the real art of marketing
Statement of responsibility
Austin McGhie
Creator
Contributor
Subject
Language
eng
Cataloging source
BTCTA
http://library.link/vocab/creatorName
McGhie, Austin
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
LC item number
.M39 2012
Literary form
non fiction
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Success in business
Label
Brand is a four letter word : positioning and the real art of marketing, Austin McGhie
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
281 p.
Isbn
9781599323275
Lccn
2012933449
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • ocn781679169
  • (OCoLC)781679169
Label
Brand is a four letter word : positioning and the real art of marketing, Austin McGhie
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm.
Extent
281 p.
Isbn
9781599323275
Lccn
2012933449
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • ocn781679169
  • (OCoLC)781679169

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