Coverart for item
The Resource Change by design : how design thinking can transform organizations and inspire innovation, Tim Brown with Barry Katz

Change by design : how design thinking can transform organizations and inspire innovation, Tim Brown with Barry Katz

Label
Change by design : how design thinking can transform organizations and inspire innovation
Title
Change by design
Title remainder
how design thinking can transform organizations and inspire innovation
Statement of responsibility
Tim Brown with Barry Katz
Creator
Contributor
Subject
Genre
Language
eng
Summary
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. In reality, most innovations are borne from rigor and discipline. Breakthrough ideas'whether for a new bicycle, an advertising campaign, a treatment plan for diabetes, or a program aimed at tackling the national obesity epidemic'emerge not by chance, but by studying and embracing the immediate challenges we encounter every day in our offices and homes, laboratories and hospitals, classrooms and conference rooms, and in all the spaces in between. We don't simply realize solutions; we design them. In this book Tim Brown, CEO of the celebrated innovation and design firm IDEO, introduces us to design thinking. Design is not just about creating elegant objects or beautifying the world around us. The best designers match necessity to utility, constraint to possibility, and need to demand. These design thinkers rely on rigorous observations of how we use spaces and the objects and services that occupy them; they discover patterns where others see complexity and confusion; they synthesize new ideas from seemingly disparate fragments; and they convert problems into opportunities. Design thinking is a method in which genius, in the end, is not required. Design thinking is valuable not just in so-called creative industries or for people tasked with designing products. Rather, it is often most powerful when applied to abstract, multifaceted problems: improving a guest experience at a hotel, encouraging bank customers to save more, or developing a compelling narrative for a public-service campaign. It has been used by organizations such as Nokia to rethink global gaming and by the Department of Energy to encourage conservation. Design thinking is now being applied to address a wide range of issues and concerns, from the delivery of clean drinking water in the developing world to improving the efficacy of airport security and microfinancing. This is not a book by designers for designers; this is a blueprint for creative leaders seeking to infuse design thinking'an approach for creative problem solving'into all facets of their organizations, products, or services to discover new alternatives for business and society as a whole. Written with imagination, humor, and vision, this vital and inspiring guide is essential reading for anyone confronting the challenges of today in order to create the opportunities of tomorrow
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Brown, Tim
Dewey number
658.4/063
Index
index present
LC call number
HD58.8
LC item number
.B772 2009eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Katz, Barry
http://library.link/vocab/subjectName
  • Organizational change
  • Industrial design
  • BUSINESS & ECONOMICS
  • Industrial design
  • Organizational change
Label
Change by design : how design thinking can transform organizations and inspire innovation, Tim Brown with Barry Katz
Link
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today
Dimensions
unknown
Extent
1 online resource (201 pages)
File format
unknown
Form of item
online
Isbn
9780061937743
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Publisher number
EB00236209
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
1E4441D9-FC50-48D7-B4B3-7A63E0A1A7F1
System control number
  • ocn650591705
  • (OCoLC)650591705
Label
Change by design : how design thinking can transform organizations and inspire innovation, Tim Brown with Barry Katz
Link
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today
Dimensions
unknown
Extent
1 online resource (201 pages)
File format
unknown
Form of item
online
Isbn
9780061937743
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Publisher number
EB00236209
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
1E4441D9-FC50-48D7-B4B3-7A63E0A1A7F1
System control number
  • ocn650591705
  • (OCoLC)650591705

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