Coverart for item
The Resource Hacking marketing : agile practices to make marketing smarter, faster, and more innovative, Scott Brinker, (electronic resource)

Hacking marketing : agile practices to make marketing smarter, faster, and more innovative, Scott Brinker, (electronic resource)

Label
Hacking marketing : agile practices to make marketing smarter, faster, and more innovative
Title
Hacking marketing
Title remainder
agile practices to make marketing smarter, faster, and more innovative
Statement of responsibility
Scott Brinker
Creator
Contributor
Narrator
Subject
Genre
Language
eng
Summary
"Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage. Marketing's speed, adaptability, and ability to balance innovation and scalability in this highly fluid, digital environment have become key factors in a company's competitiveness. How can marketing managers master these new dynamics' In many ways, modern marketing now shares a surprising number of characteristics with contemporary software development. Hacking Marketing reveals the fascinating parallels between these two disciplines-and shows how marketers, even with no technical background, can borrow and adapt successful ideas from software management to lead marketing more effectively in a digital world. Written by one of the industry's foremost experts on the interplay between marketing and technology, Hacking Marketing is a nontechnical guide to managing marketing with a new generation of ""digitally native"" practices and frameworks. In a conversational style, it walks through pragmatic solutions to the challenges of increasing agility without losing strategic focus, accelerating marketing experimentation without sacrificing scalable operations, and empowering a more independent and distributed workforce without disconnecting executive leadership. Whether you're an experienced marketing manager updating your skill set or a newcomer looking to gain a foothold in the current marketplace, keep this one-of-a-kind resource of convenient, authoritative information at your side for its: Thoroughly clarifying primer on agile marketing, including fundamental concepts of iterative and incremental management, workflow strategies, team dynamics, and more Practical guidance for shaping marketing programs in a world of digital experience touchpoints, including working in perpetual beta, collaborative design, interactive content, and ""big testing"" Everyday tactics for managing the dichotomy between innovation and scalability, including a two-pronged approach to stability and agility, an easy-to-use ""pace layering"" model, and strategies for avoiding the pitfalls of complexity Hacking Marketing expands your mind-set and skill set for cutting-edge marketing leadership in a digital world where everything flows with the speed and adaptability of software."
Member of
Accompanying matter
technical information on music
Additional physical form
Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices.
Cataloging source
MdPfRBL
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Brinker, Scott
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Music parts
not applicable
PerformerNote
Narrated by Walter Dixon
http://library.link/vocab/relatedWorkOrContributorName
  • Dixon, Walter
  • Recorded Books, Inc
Series statement
Your coach in a box
http://library.link/vocab/subjectName
  • BUSINESS & ECONOMICS / General
  • Business
Transposition and arrangement
not applicable
Label
Hacking marketing : agile practices to make marketing smarter, faster, and more innovative, Scott Brinker, (electronic resource)
Link
Instantiates
Publication
Note
  • Downloadable audio file
  • Title from title screen
Antecedent source
unknown
Capture and storage technique
unknown
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (6 hr., 39 min.)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institutions
Groove width / pitch
not applicable
Isbn
9781501984532
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Publisher number
Z13864
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
rbdZ13864
System details
  • Mode of access: World Wide Web
  • Requires RBdigital Media Manager
  • System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA
Tape configuration
not applicable
Tape width
not applicable
Label
Hacking marketing : agile practices to make marketing smarter, faster, and more innovative, Scott Brinker, (electronic resource)
Link
Publication
Note
  • Downloadable audio file
  • Title from title screen
Antecedent source
unknown
Capture and storage technique
unknown
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (6 hr., 39 min.)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institutions
Groove width / pitch
not applicable
Isbn
9781501984532
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Publisher number
Z13864
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
rbdZ13864
System details
  • Mode of access: World Wide Web
  • Requires RBdigital Media Manager
  • System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA
Tape configuration
not applicable
Tape width
not applicable

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