Coverart for item
The Resource Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, and David Farber, (electronic resource)

Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, and David Farber, (electronic resource)

Label
Jobs to be done : a roadmap for customer-centered innovation
Title
Jobs to be done
Title remainder
a roadmap for customer-centered innovation
Statement of responsibility
Stephen Wunker, Jessica Wattman, and David Farber
Creator
Contributor
Narrator
Subject
Genre
Language
eng
Summary
"In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love' Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. But Jobs to Be Done offers a far more precise and effective approach: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve. Using the Jobs method, it becomes easy to see that people don't really need a 1/4-inch drill bit, but a 1/4-inch hole. They're not just buying ice cream, but also celebration, bonding, and indulgence. This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. Social media newcomer Snapchat, for example, used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life, in the moment, without filters and ""like"" buttons. Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by innovation expert Stephen Wunker and his team. From unlocking customer insights to ideation to iteration, you'll learn how to: * Figure out what customers really want, even if they can't express it * Sort out valuable insights from less useful customer data * Dig into the underlying ""why"" of consumer behavior, not just the ""what"" * Target unaddressed jobs to be done that have the power to disrupt * Identify key customer segments you didn't know existed * Develop solutions that work with ingrained habits, not against them * Use a Jobs-based lens to get a broader view of the competition * Generate better ideas in brainstorming sessions and vet your solutions * Sidestep common mistakes, such as engaging in ""feature wars"" * Spot emerging trends that are changing how customers will behave * Work customer insights into the design process * And much more Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success."
Member of
Accompanying matter
technical information on music
Additional physical form
Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices.
Cataloging source
MdPfRBL
http://library.link/vocab/creatorName
Wunker, Stephen
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Music parts
not applicable
PerformerNote
Narrated by Tim Andres Pabon
http://library.link/vocab/relatedWorkOrContributorName
  • Farber, David
  • Wattman, Jessica
  • Pabon, Tim Andres
  • Recorded Books, Inc
Series statement
Your coach in a box
http://library.link/vocab/subjectName
  • BUSINESS & ECONOMICS / General
  • Business
Transposition and arrangement
not applicable
Label
Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, and David Farber, (electronic resource)
Link
Instantiates
Publication
Note
  • Downloadable audio file
  • Title from title screen
Antecedent source
unknown
Capture and storage technique
unknown
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (4 hr., 52 min.)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institutions
Groove width / pitch
not applicable
Isbn
9781501958243
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Publisher number
Z13237
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
rbdZ13237
System details
  • Mode of access: World Wide Web
  • Requires OneClick Digital Media Manager
  • System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA
Tape configuration
not applicable
Tape width
not applicable
Label
Jobs to be done : a roadmap for customer-centered innovation, Stephen Wunker, Jessica Wattman, and David Farber, (electronic resource)
Link
Publication
Note
  • Downloadable audio file
  • Title from title screen
Antecedent source
unknown
Capture and storage technique
unknown
Color
not applicable
Configuration of playback channels
unknown
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (4 hr., 52 min.)
File format
unknown
Form of item
online
Governing access note
Access restricted to subscribing institutions
Groove width / pitch
not applicable
Isbn
9781501958243
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Publisher number
Z13237
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
rbdZ13237
System details
  • Mode of access: World Wide Web
  • Requires OneClick Digital Media Manager
  • System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA
Tape configuration
not applicable
Tape width
not applicable

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