Coverart for item
The Resource Recycling & redesigning logos : a designer's guide to refreshing & rethinking design, Michael Hodgson with Matthew Porter

Recycling & redesigning logos : a designer's guide to refreshing & rethinking design, Michael Hodgson with Matthew Porter

Label
Recycling & redesigning logos : a designer's guide to refreshing & rethinking design
Title
Recycling & redesigning logos
Title remainder
a designer's guide to refreshing & rethinking design
Statement of responsibility
Michael Hodgson with Matthew Porter
Title variation
Recycling and redesigning logos
Creator
Contributor
Subject
Language
eng
Summary
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary
Cataloging source
DLC
http://library.link/vocab/creatorName
Hodgson, Michael
Dewey number
741.6
Illustrations
illustrations
Index
no index present
LC call number
NC1002.L63
LC item number
H63 2010
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Porter, Matthew
http://library.link/vocab/subjectName
Logos (Symbols)
Label
Recycling & redesigning logos : a designer's guide to refreshing & rethinking design, Michael Hodgson with Matthew Porter
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys -- Section 3: Logo gallery
Dimensions
26 cm.
Extent
192 p.
Isbn
9781592536115
Lccn
2010014333
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill. (chiefly col.)
System control number
  • ocn555627440
  • (OCoLC)555627440
Label
Recycling & redesigning logos : a designer's guide to refreshing & rethinking design, Michael Hodgson with Matthew Porter
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys -- Section 3: Logo gallery
Dimensions
26 cm.
Extent
192 p.
Isbn
9781592536115
Lccn
2010014333
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill. (chiefly col.)
System control number
  • ocn555627440
  • (OCoLC)555627440

Library Locations

Processing Feedback ...