Coverart for item
The Resource Six billion shoppers : the companies winning the global e-commerce boom, Porter Erisman

Six billion shoppers : the companies winning the global e-commerce boom, Porter Erisman

Label
Six billion shoppers : the companies winning the global e-commerce boom
Title
Six billion shoppers
Title remainder
the companies winning the global e-commerce boom
Statement of responsibility
Porter Erisman
Title variation
6 billion shoppers
Creator
Author
Subject
Language
eng
Summary
From China to India to Nigeria, e-commerce is entering a dramatic era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread Internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by Western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega-markets and explore opportunities for entrepreneurs and global brands alike. Traveling through Africa, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in those markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by these new consumers and provides practical advice on how to profit
Cataloging source
PUL
http://library.link/vocab/creatorName
Erisman, Porter
Dewey number
381/.142091724
Index
index present
LC call number
HF5548.325.D44
LC item number
E75 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Electronic commerce
  • Consumers
  • Entrepreneurship
  • Commerce
  • Consumers
  • Electronic commerce
  • Entrepreneurship
  • Developing countries
  • Developing countries
  • BUSINESS & ECONOMICS / E-Commerce
  • BUSINESS & ECONOMICS / International
Label
Six billion shoppers : the companies winning the global e-commerce boom, Porter Erisman
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 223-232) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Six billion shoppers
Dimensions
22 cm
Edition
First U.S. edition.
Extent
241 pages
Isbn
9781250088673
Lccn
2017010839
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • ocn989123547
  • (OCoLC)989123547
Label
Six billion shoppers : the companies winning the global e-commerce boom, Porter Erisman
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 223-232) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Six billion shoppers
Dimensions
22 cm
Edition
First U.S. edition.
Extent
241 pages
Isbn
9781250088673
Lccn
2017010839
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • ocn989123547
  • (OCoLC)989123547

Library Locations

Processing Feedback ...